The AdTicket is dedicated to advertising files exchange. This exchange allows the advertising material to be identified according to standards validated by the Ghent PDF Workgroup referring to Adsml specifications.
Plug-In for Acrobat Professional :
Through an “AdTicket plug-in” that runs in Acrobat professional on Macintosh.
With that plug-in, it is possible to generate an “AdTicket” to be incorporated in the PDF.
Ghent PDF Workgroup Custom Panels:
Here is the installation information from the Ghent PDF Workgroup with the Customs panels link for Macintosh and PC : GWG_v1.1_AD_CustomPanels.zip
It is composed of 2 text files to import in Acrobat Professional (Custom Panels):